MarketStand
MarketStand
MarketStand
Overview
The concept behind MarketStand was straightforward: to create a platform where Nigerians can purchase local food and vegetables from nearby markets. The inspiration came from the personal experience of how tedious and time-consuming weekly market trips for groceries can be. It aims to simplify shopping and support local traders by connecting them directly with consumers.
The concept behind MarketStand was straightforward: to create a platform where Nigerians can purchase local food and vegetables from nearby markets. The inspiration came from the personal experience of how tedious and time-consuming weekly market trips for groceries can be. It aims to simplify shopping and support local traders by connecting them directly with consumers.
The concept behind MarketStand was straightforward: to create a platform where Nigerians can purchase local food and vegetables from nearby markets. The inspiration came from the personal experience of how tedious and time-consuming weekly market trips for groceries can be. It aims to simplify shopping and support local traders by connecting them directly with consumers.
My contribution
Branding
Product design
The team
1 × product designer
Year
2022
Process
Research and ideation
To begin, I conducted user research to understand issues in food and grocery shopping, targeting groups such as students and working professionals. Using these insights, I created user personas, defined a problem statement, and ideated solutions to it. Then, I crafted out user flows and wireframes, focusing on local market discovery, an easy-to-navigate marketplace and the checkout process.
Crafting a visual identity
I worked on designing a cohesive visual identity and brand that conveyed freshness, reliability, and convenience and I achieved this by crafting a vibrant colour palette and using clear typography and illustrations.
Research and ideation
To begin, I conducted user research to understand issues in food and grocery shopping, targeting groups such as students and working professionals. Using these insights, I created user personas, defined a problem statement, and ideated solutions to it. Then, I crafted out user flows and wireframes, focusing on local market discovery, an easy-to-navigate marketplace and the checkout process.
Crafting a visual identity
I worked on designing a cohesive visual identity and brand that conveyed freshness, reliability, and convenience and I achieved this by crafting a vibrant colour palette and using clear typography and illustrations.
Research and ideation
To begin, I conducted user research to understand issues in food and grocery shopping, targeting groups such as students and working professionals. Using these insights, I created user personas, defined a problem statement, and ideated solutions to it. Then, I crafted out user flows and wireframes, focusing on local market discovery, an easy-to-navigate marketplace and the checkout process.
Crafting a visual identity
I worked on designing a cohesive visual identity and brand that conveyed freshness, reliability, and convenience and I achieved this by crafting a vibrant colour palette and using clear typography and illustrations.
Screens showing the Home page, a local market product page, showing a variety of local produce and the Search page
Product category of a local supermarket and a product information page
Ongoing and Past orders showing re-order options, and a filled Cart with grocery items
The final checkout process and a screen showing a confirmation modal after an order has been placed
Outcome
Overall, MarketStand serves as a comprehensive solution for grocery shopping in Nigeria, making the process stress-free and accessible. By connecting users to local markets and supermarkets, it ensures that fresh, locally-sourced produce and other essentials are always within reach.
Overall, MarketStand serves as a comprehensive solution for grocery shopping in Nigeria, making the process stress-free and accessible. By connecting users to local markets and supermarkets, it ensures that fresh, locally-sourced produce and other essentials are always within reach.
Overall, MarketStand serves as a comprehensive solution for grocery shopping in Nigeria, making the process stress-free and accessible. By connecting users to local markets and supermarkets, it ensures that fresh, locally-sourced produce and other essentials are always within reach.